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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
  • English

Archives

Author Archive for: "Jeroen de Ruijter"
How to prevent solving the wrong problem
By Jeroen de Ruijter
In Problem solving
Posted July 4, 2017

How to prevent solving the wrong problem

Prevent solving the wrong problem. Ask yourself these questions before you start looking for solutions to your problem.

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Looking for a creative solution? Switch jobs.
By Jeroen de Ruijter
In Thinking Techniques
Posted June 6, 2017

Looking for a creative solution? Switch jobs.

The key to remarkable solutions often lies outside your own field of expertise, yet luckily, well within reach.

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How asking questions can help you to become more creative
By Jeroen de Ruijter
In Focus, Problem solving
Posted April 25, 2017

How asking questions can help you to become more creative

The ability to ask questions is essential for a creative problem-solver. If you want to be more creative, learn how to ask better (and more) questions.

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Ten ways to innovate your company
By Jeroen de Ruijter
In Innovation
Posted March 28, 2017

Ten ways to innovate your company

Innovation is incredibly important to almost any business. But where to begin? In this article, I share ten innovation areas to get you started.

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Brainstorm Homework
By Jeroen de Ruijter
In Brainstorming, Preparation
Posted February 28, 2017

Brainstorm Homework

Want to have more efficient brainstorm sessions? Hand out 'homework' beforehand. It saves time, improves the quality of ideas and builds in a bit of incubation time.

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How a Random Image can help you to generate creative ideas
By Jeroen de Ruijter
In Thinking Techniques
Posted January 31, 2017

How a Random Image can help you to generate creative ideas

The Random Image; a great technique for generating creative ideas.

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Looking for creative ideas? Think like Donald Trump
By Jeroen de Ruijter
In Thinking Techniques
Posted January 3, 2017

Looking for creative ideas? Think like Donald Trump

If you're looking for creative ideas, it certainly pays off to look at your challenge from the perspective of someone else.

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Positive Deviance; finding the positive exception
By Jeroen de Ruijter
In Innovation, Problem solving
Posted December 6, 2016

Positive Deviance; finding the positive exception

Positive Deviance is a method of problem-solving in which you focus on the positive exceptions.

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The Ghost Army: battlefield deceptions from World War II
By Jeroen de Ruijter
In Innovation, Problem solving
Posted November 8, 2016

The Ghost Army: battlefield deceptions from World War II

A great example of creative thinking. How the Ghost Army managed to fool the Germans and save thousands of Allied lives.

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The Innovation Matrix – 4 Important Strategies for Brands and Businesses
By Jeroen de Ruijter
In Business Creativity, Innovation, New Product Development
Posted October 11, 2016

The Innovation Matrix – 4 Important Strategies for Brands and Businesses

The ‘Innovation Matrix’ is a great tool to get an insight into the world of Radical, Great, Smart and Strategic Innovations.

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