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When trying to develop a new product or service, it might be good to look at products and services that already exist. A checklist-technique can help you think of ways to improve what is already [...]

Are we the right match for you? If you think those cumbersome stakeholders should not be included in your innovation project, you should probably look for another agency to help you out.

When trying to solve a difficult problem, creating ‘psychological distance’ can be very helpful. One simple technique to achieve this distance, is called ‘The Time Traveller’.

Research indicates that ‘psychological distance’ enables people to come up with more creative solutions. Psychological distance takes place when you experience something as NOT occurring here, [...]

The right working environment can stimulate creativity and innovation. Colours, lighting, sounds and arrangement all influence how creative people are.

In the pre-mortem the weaknesses of an idea are playfully pointed out in advance, so the team can sharpen the plan.

If a challenge is very serious, people might feel it's inappropriate to share unusual ideas. A simple trick can save the day...

When developing a new product, it's important to understand how it will be used. Therefore you should always ask, observe and experience yourself...

While most people absolutely have what it takes to be creative, many lack something essential: a creative mindset. Luckily it's a mindset you can easily develop...

Becoming a creative genius is as simple as teaching yourself to generate many ideas. Make it a habit to consistently generate (at least) 10 ideas per day.