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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
  • English

Business Creativity

Business Creativity…
How to change your perspective – part two
By René de Ruijter
In Business Creativity, Problem solving
Posted May 23, 2017

How to change your perspective – part two

A different perspective can lead to much more original ideas. But how do you change your perspective? Here are a few tricks.

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How to change your perspective
By René de Ruijter
In Business Creativity
Posted May 9, 2017

How to change your perspective

Creative individuals are not necessarily smarter than others. What makes them different is one invaluable skill; they are masters in changing their perspective.

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How to turn sceptical colleagues into creative allies
By René de Ruijter
In Business Creativity
Posted February 14, 2017

How to turn sceptical colleagues into creative allies

Some colleagues are so scared of change, they use up all their creativity to keep things as they are. Here's how to get them in a more constructive mindset.

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5 facts about creative thinking
By René de Ruijter
In Business Creativity
Posted January 17, 2017

5 facts about creative thinking

Creative thinking is an essential skill. Unfortunately, many people don't fully understand what it is and how it can make their lives easier. Here are five things you should know about creative [...]

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Nudging; how to trick people into doing the right thing
By René de Ruijter
In Business Creativity, Nudging, Problem solving
Posted October 25, 2016

Nudging; how to trick people into doing the right thing

Nudging is basically positive manipulation. It’s the art of tricking people into doing what’s in their own best interest.

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The Innovation Matrix – 4 Important Strategies for Brands and Businesses
By Jeroen de Ruijter
In Business Creativity, Innovation, New Product Development
Posted October 11, 2016

The Innovation Matrix – 4 Important Strategies for Brands and Businesses

The ‘Innovation Matrix’ is a great tool to get an insight into the world of Radical, Great, Smart and Strategic Innovations.

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Creativity is hard work (but not harder than that)
By René de Ruijter
In Business Creativity, Problem solving
Posted September 27, 2016

Creativity is hard work (but not harder than that)

Contrary to popular belief, generating creative ideas is hard work.

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How to build a prototype: 5 Tools for rapid prototyping
By Jeroen de Ruijter
In Business Creativity, New Product Development, Tools
Posted September 13, 2016

How to build a prototype: 5 Tools for rapid prototyping

Quickly build a first rough version of your idea. Here are 5 amazing web tools you can use to bring your prototype to the next level.

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Why you shouldn’t hire us
By René de Ruijter
In Business Creativity
Posted July 5, 2016

Why you shouldn’t hire us

Are we the right match for you? If you think those cumbersome stakeholders should not be included in your innovation project, you should probably look for another agency to help you out.

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A simple trick to improve the ‘creative capacity’ of your team
By Jeroen de Ruijter
In Business Creativity
Posted June 28, 2016

A simple trick to improve the ‘creative capacity’ of your team

Use an Opportunity List and make full use of the creative capacity of your team.

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