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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • English

Innovation

Innovation…
Happy Little Accidents
By Jeroen de Ruijter
In Business Creativity, Innovation
Posted November 11, 2014

Happy Little Accidents

Serendipity, an unintended discovery, can not be forced. You can, however, increase your chances of finding unexpected results...

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Look at the past (3/3) – Fiction turns reality
By René de Ruijter
In Business Creativity, Innovation
Posted November 4, 2014

Look at the past (3/3) – Fiction turns reality

Need inspiration? Take a look at long forgotten ideas that seemed silly at the time. After all, wild ideas can ‘suddenly’ become feasible thanks to new technologies, fresh insights or a changing [...]

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Look at the past (2/3) – immortal ideas
By René de Ruijter
In Business Creativity, Innovation
Posted October 28, 2014

Look at the past (2/3) – immortal ideas

Some ideas are so good, they are recommendable regardless the century you live in...

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Meet your nightmare competitor…
By Jeroen de Ruijter
In Innovation, Tools
Posted October 14, 2014

Meet your nightmare competitor…

Meet your nightmare competitor: a challenger who disrupts the market. A rival that changes everything. An opponent who could destroy your entire business overnight...

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The Metaphor – Your 5-step recipe for creative solutions
By Jeroen de Ruijter
In Innovation, Problem solving, Thinking Techniques
Posted September 23, 2014

The Metaphor – Your 5-step recipe for creative solutions

It’s not easy to find novel approaches when most of the territory has already been explored. Fortunately, there is a 5-step method to find new insights and approaches...

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Is there anything left to improve?
By René de Ruijter
In Business Creativity, Innovation
Posted August 26, 2014

Is there anything left to improve?

Every product and service can be improved. Even products that have been around for thousands of years are not perfect yet. Here are three examples of ancient products that have been improved only [...]

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The Semco Way: Ricardo Semler does things differently
By Jeroen de Ruijter
In Innovation
Posted July 8, 2014

The Semco Way: Ricardo Semler does things differently

Semco is a Brazilian organisation that is known for its happy employees. While strikes used to happen regularly, there haven’t been any in the last 25 years. The employee satisfaction is all due [...]

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Low-tech innovation (2/2) – Don’t underestimate the obvious
By Jeroen de Ruijter
In Innovation
Posted July 1, 2014

Low-tech innovation (2/2) – Don’t underestimate the obvious

A lot of times we are so focused on the future and the latest technology, that we tend to forget the obvious. The simple solutions.

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Low-tech innovation (1/2) – Focus on the experience
By Jeroen de Ruijter
In Innovation
Posted June 24, 2014

Low-tech innovation (1/2) – Focus on the experience

Too often innovation is seen as the equivalent of high-tech solutions. However, innovation is far more than just ones and zeros. Sometimes the opposite – a low-tech approach – can deliver far [...]

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Meant to be together
By Jeroen de Ruijter
In Business Creativity, Innovation
Posted June 9, 2014

Meant to be together

A great way to stimulate innovation is to look beyond your profession and to cooperate with another company from outside your market area...

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