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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
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Archives

Author Archive for: "René de Ruijter"
The 5 Whys technique – don’t be fooled by its apparent simplicity
By René de Ruijter
In Problem solving
Posted September 11, 2018

The 5 Whys technique – don’t be fooled by its apparent simplicity

In an earlier post, I wrote about the 5 Whys technique. A wonderful trick to quickly get a better grasp of your problem situation. While this technique seems childishly simple, it can be fairly [...]

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10 common brainstorming mistakes (part one)
By René de Ruijter
In Brainstorming
Posted August 28, 2018

10 common brainstorming mistakes (part one)

10 common brainstorming mistakes that you should avoid.

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How broad knowledge leads to innovation
By René de Ruijter
In Innovation
Posted July 31, 2018

How broad knowledge leads to innovation

If it’s innovation you’re after, you must be able to make new connections. Therefore, it's paramount to expose yourself to many different ideas.

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Focus on the positive
By René de Ruijter
In Focus, Problem solving
Posted July 3, 2018

Focus on the positive

When trying to solve a problem, we tend to focus on the negative. But sometimes focussing on the positive is much more productive.

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The Creative Escape – challenge your assumptions and generate innovative ideas
By René de Ruijter
In Thinking Techniques
Posted June 19, 2018

The Creative Escape – challenge your assumptions and generate innovative ideas

Challenging your assumptions isn't easy. Luckily there is a simple thinking technique to help you break free: the Creative Escape.

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Does alcohol make you more creative?
By René de Ruijter
In Business Creativity
Posted May 22, 2018

Does alcohol make you more creative?

Research shows: alcohol makes you more creative. But does that mean your next brainstorm should take place in a nearby pub?

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Want to innovate? Be clear about what you mean.
By René de Ruijter
In Innovation
Posted April 24, 2018

Want to innovate? Be clear about what you mean.

If there is not a shared definition of innovation in the organization, how can you honestly expect people to ‘innovate’?

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Embrace obstacles
By René de Ruijter
In Innovation, Problem solving
Posted April 10, 2018

Embrace obstacles

Obstacles and setbacks are annoying. But they can lead to great things. Obstacles force us to be creative and can easily be used to our advantage.

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How to generate thousands of ideas in mere minutes; the Morphological Matrix
By René de Ruijter
In New Product Development, Thinking Techniques
Posted March 13, 2018

How to generate thousands of ideas in mere minutes; the Morphological Matrix

There are few techniques that will give you more ideas per minute than the Morphological Matrix.

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The Transformers technique – how to use a verb to solve your problem
By René de Ruijter
In Problem solving, Thinking Techniques
Posted February 13, 2018

The Transformers technique – how to use a verb to solve your problem

The Transformers technique helps you to quickly generate original approaches to tackle your problem. All you need is a verb.

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