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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
  • English

Business Creativity

Business Creativity…
No Inspiration? Here is a Simple Strategy That Will Unleash Your Creative Ideas
By Jeroen de Ruijter
In Business Creativity, Tools
Posted October 7, 2014

No Inspiration? Here is a Simple Strategy That Will Unleash Your Creative Ideas

One imaginative source stood at the cradle of many creative ideas. Powerful and yet accessible to anyone. On numerous occasions, this source of inspiration has been credited for producing the [...]

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Do you suffer from the Pike Syndrome?
By René de Ruijter
In Business Creativity
Posted September 30, 2014

Do you suffer from the Pike Syndrome?

Once in a while nature teaches us invaluable lessons. Not just when it shows remarkable ingenuity, but even more so when it highlights mistakes we should really try to avoid...

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7 reasons why you’re not very creative
By René de Ruijter
In Business Creativity
Posted September 16, 2014

7 reasons why you’re not very creative

While everybody can be creative, most people are not. You too are probably not as creative as you could be. Here are 7 reasons why...

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Is there anything left to improve?
By René de Ruijter
In Business Creativity, Innovation
Posted August 26, 2014

Is there anything left to improve?

Every product and service can be improved. Even products that have been around for thousands of years are not perfect yet. Here are three examples of ancient products that have been improved only [...]

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Connect the unconnected
By René de Ruijter
In Business Creativity, Problem solving
Posted August 19, 2014

Connect the unconnected

While it may seem counter-intuitive to share your problem with people unfamiliar with your business, there are good reasons to do exactly this...

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Save your ideas
By René de Ruijter
In Business Creativity
Posted August 5, 2014

Save your ideas

Have you ever had a brilliant idea, an idea you were sure would change the world... only to have it crushed by reality? You'd be wise you save your futuristic vision.

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The myths of creativity – 3 misconceptions about creativity that hold you back
By René de Ruijter
In Business Creativity
Posted July 29, 2014

The myths of creativity – 3 misconceptions about creativity that hold you back

There are many misconceptions about creativity. Here are the three most common myths that keep many people from reaching their creative potential...

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Opportunity seeking; keep your eyes open for new business opportunities
By Jeroen de Ruijter
In Business Creativity, New Product Development
Posted July 22, 2014

Opportunity seeking; keep your eyes open for new business opportunities

Problem-solving obviously is an important skill. However, just extinguishing fires is not enough to lead your organisation to success. You need to look for opportunities as well.

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Meant to be together
By Jeroen de Ruijter
In Business Creativity, Innovation
Posted June 9, 2014

Meant to be together

A great way to stimulate innovation is to look beyond your profession and to cooperate with another company from outside your market area...

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Dare to do the opposite
By Jeroen de Ruijter
In Business Creativity
Posted May 20, 2014

Dare to do the opposite

Can you imagine a butcher who doesn’t sell any meat? Well, he exists. A simple way of getting attention is doing the opposite of what your competitors are doing.

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