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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • English

Innovation

Innovation…
Why you should gather problems
By Jeroen de Ruijter
In Innovation, New Product Development, Thinking Techniques
Posted February 27, 2018

Why you should gather problems

Problems are opportunities in disguise. Collect them, analyse them and utilise their potential by solving your problems creatively.

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5 characteristics that are crucial for every innovator
By Jeroen de Ruijter
In Business Creativity, Innovation
Posted December 5, 2017

5 characteristics that are crucial for every innovator

A true innovator has no difficulty abandoning the original plan in exchange for a more suitable alternative. With these 5 habits, you too will become a flexible innovator.

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Force Field Analysis
By Jeroen de Ruijter
In Evaluation, Implementation, Innovation
Posted November 7, 2017

Force Field Analysis

It's not always wise to pursue an innovative idea. A force field analysis can help you decide whether to continue with an idea, or start looking for alternatives.

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How to prevent associations from making us less creative
By René de Ruijter
In Business Creativity, Innovation
Posted June 20, 2017

How to prevent associations from making us less creative

Word associations are common in brainstorm sessions and can be quite valuable in the search for creative ideas. Associations, however, can also limit our creativity.

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The hunt for serendipity
By René de Ruijter
In Innovation, Preparation, Problem solving
Posted April 11, 2017

The hunt for serendipity

Serendipity is something you can, and should, hunt for. While serendipity requires a bit of luck, it’s just as much a matter of being ready.

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Ten ways to innovate your company
By Jeroen de Ruijter
In Innovation
Posted March 28, 2017

Ten ways to innovate your company

Innovation is incredibly important to almost any business. But where to begin? In this article, I share ten innovation areas to get you started.

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Positive Deviance; finding the positive exception
By Jeroen de Ruijter
In Innovation, Problem solving
Posted December 6, 2016

Positive Deviance; finding the positive exception

Positive Deviance is a method of problem-solving in which you focus on the positive exceptions.

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The Ghost Army: battlefield deceptions from World War II
By Jeroen de Ruijter
In Innovation, Problem solving
Posted November 8, 2016

The Ghost Army: battlefield deceptions from World War II

A great example of creative thinking. How the Ghost Army managed to fool the Germans and save thousands of Allied lives.

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The Innovation Matrix – 4 Important Strategies for Brands and Businesses
By Jeroen de Ruijter
In Business Creativity, Innovation, New Product Development
Posted October 11, 2016

The Innovation Matrix – 4 Important Strategies for Brands and Businesses

The ‘Innovation Matrix’ is a great tool to get an insight into the world of Radical, Great, Smart and Strategic Innovations.

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3 Simple Steps to Build a Remarkable Prototype
By Jeroen de Ruijter
In Implementation, Innovation, New Product Development
Posted August 2, 2016

3 Simple Steps to Build a Remarkable Prototype

These days prototyping is inexpensive, easy, and doesn’t necessarily require a lot of technical knowhow. All you need to know is 3 simple steps that you can follow to prototype literally anything.

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