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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
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Archives

Author Archive for: "Jeroen de Ruijter"
No Inspiration? Here is a Simple Strategy That Will Unleash Your Creative Ideas
By Jeroen de Ruijter
In Business Creativity, Tools
Posted October 7, 2014

No Inspiration? Here is a Simple Strategy That Will Unleash Your Creative Ideas

One imaginative source stood at the cradle of many creative ideas. Powerful and yet accessible to anyone. On numerous occasions, this source of inspiration has been credited for producing the [...]

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The Metaphor – Your 5-step recipe for creative solutions
By Jeroen de Ruijter
In Innovation, Problem solving, Thinking Techniques
Posted September 23, 2014

The Metaphor – Your 5-step recipe for creative solutions

It’s not easy to find novel approaches when most of the territory has already been explored. Fortunately, there is a 5-step method to find new insights and approaches...

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Ask questions like a child – the 5 Whys technique
By Jeroen de Ruijter
In Focus, Preparation, Problem solving, Thinking Techniques
Posted September 2, 2014

Ask questions like a child – the 5 Whys technique

To be able to solve a problem, it is important to understand what the underlying cause of your challenge is. Here's a great technique to get to the root of the problem...

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The Worst Solution
By Jeroen de Ruijter
In Problem solving, Thinking Techniques
Posted August 12, 2014

The Worst Solution

If you want to come up with creative ideas, you have to be willing to think outside your comfort zone. You can find original and useful ideas everywhere. But… usually they are easier to find in [...]

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Opportunity seeking; keep your eyes open for new business opportunities
By Jeroen de Ruijter
In Business Creativity, New Product Development
Posted July 22, 2014

Opportunity seeking; keep your eyes open for new business opportunities

Problem-solving obviously is an important skill. However, just extinguishing fires is not enough to lead your organisation to success. You need to look for opportunities as well.

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The Semco Way: Ricardo Semler does things differently
By Jeroen de Ruijter
In Innovation
Posted July 8, 2014

The Semco Way: Ricardo Semler does things differently

Semco is a Brazilian organisation that is known for its happy employees. While strikes used to happen regularly, there haven’t been any in the last 25 years. The employee satisfaction is all due [...]

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Low-tech innovation (2/2) – Don’t underestimate the obvious
By Jeroen de Ruijter
In Innovation
Posted July 1, 2014

Low-tech innovation (2/2) – Don’t underestimate the obvious

A lot of times we are so focused on the future and the latest technology, that we tend to forget the obvious. The simple solutions.

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Low-tech innovation (1/2) – Focus on the experience
By Jeroen de Ruijter
In Innovation
Posted June 24, 2014

Low-tech innovation (1/2) – Focus on the experience

Too often innovation is seen as the equivalent of high-tech solutions. However, innovation is far more than just ones and zeros. Sometimes the opposite – a low-tech approach – can deliver far [...]

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Meant to be together
By Jeroen de Ruijter
In Business Creativity, Innovation
Posted June 9, 2014

Meant to be together

A great way to stimulate innovation is to look beyond your profession and to cooperate with another company from outside your market area...

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Dare to do the opposite
By Jeroen de Ruijter
In Business Creativity
Posted May 20, 2014

Dare to do the opposite

Can you imagine a butcher who doesn’t sell any meat? Well, he exists. A simple way of getting attention is doing the opposite of what your competitors are doing.

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