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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
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Archives

Author Archive for: "René de Ruijter"
Using Tiny Habits to change behaviour
By René de Ruijter
In Business Creativity, Innovation, Nudging, Problem solving
Posted June 16, 2020

Using Tiny Habits to change behaviour

When it comes to problem-solving, you will often have to influence people’s behaviour. One particularly powerful way to do this is by using Tiny Habits.

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Not Invented Here – How the Toothbrush theory hinders innovation
By René de Ruijter
In Business Creativity, Innovation
Posted April 21, 2020

Not Invented Here – How the Toothbrush theory hinders innovation

You’ve probably heard of it: the ‘Not Invented Here syndrome’. People tend to reject solutions that originated outside their team, department or organisation. Luckily, you can avoid triggering [...]

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How to come up with the perfect focus question – asking the right question
By René de Ruijter
In Focus
Posted March 10, 2020

How to come up with the perfect focus question – asking the right question

How do you come up with the perfect focus question for your challenge? You use thinking techniques.

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Innovation is a team effort – how to find the right innovation partners
By René de Ruijter
In Implementation, Innovation
Posted February 25, 2020

Innovation is a team effort – how to find the right innovation partners

To make your innovation project happen, you'll have to work together. Only by including the right innovation partners, you'll succeed.

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Sleep and creativity – Finding creative solutions in your dreams
By René de Ruijter
In Problem solving
Posted January 14, 2020

Sleep and creativity – Finding creative solutions in your dreams

Sleep is the secret weapon of creative problem-solvers. A good night's sleep helps you find new insights and creative solutions.

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The Fresh Eyes Journal – let new employees identify innovation opportunities
By René de Ruijter
In Innovation
Posted November 5, 2019

The Fresh Eyes Journal – let new employees identify innovation opportunities

New employees or team members can help identify new innovation opportunities. But they won’t do this automatically. A fresh eyes journal helps newcomers to share what has gone unnoticed for too long.

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How failed innovations can be more valuable than successful ones
By René de Ruijter
In Innovation
Posted September 24, 2019

How failed innovations can be more valuable than successful ones

Innovators should embrace failure and keep an eye out for unexpected results. Failed innovations can be incredibly valuable.

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What you can learn from cheating athletes – use the rules to your advantage
By René de Ruijter
In Business Creativity
Posted September 10, 2019

What you can learn from cheating athletes – use the rules to your advantage

Athletes want to win. No matter what. And in finding ways to beat the opposition, they can be cunningly creative…

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What you focus on matters
By René de Ruijter
In Focus
Posted July 30, 2019

What you focus on matters

What you focus on determines what solutions you'll find. Phrase your focus question differently, and you'll look for answers in very different corners.

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PMI – How to evaluate any idea objectively
By René de Ruijter
In Evaluation
Posted June 4, 2019

PMI – How to evaluate any idea objectively

Evaluating an idea or a situation objectively is tough, as 'confirmation bias' makes us blind to relevant information. Luckily, there is a simple technique to help you best your biased brain; the [...]

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