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To be able to develop a strong concept, it’s important to know the difference between goals, concepts & ideas. These are the basics of concept development:

Ideas that are impractical, expensive or simply ‘weird’ rarely survive the selection phase. However, there are good reasons for saving these ‘crazy’ ideas in an 'idea archive'.

Why you should be wary of ‘best practises’, how ‘survival of the fittest’ can actually slow progress in an organisation and why ‘playing it safe’ can be uncannily risky...

Innovation is like evolution. Ineffective processes and products with an unpleasant user experience tend to be replaced by generations of ‘better’ processes and products.

Do you still use sticky notes, brown paper or flipcharts to brainstorm? Let me tell you about a better way.

Over the past 5 years, we’ve written many articles on creativity and innovation. In 2018, out of all those articles, these were read the most:

The Mechanical Turk, or Wizard of Oz, is a type of prototype that allows you to test something before you’ve actually built it. It's an illusion that can save you lots of time and money.

Of all the myths that surround creativity and innovation, the myth of the ‘solitary genius’ is one of the most persistent ones.

Creative ideas are great, but it’s usually wise to generate a creative concept instead. Concepts are richer and more versatile than simple ideas.

Steer clear of these 5 brainstorming mistakes to make sure you get the most out of your brainstorm sessions: