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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
  • English

Thinking Techniques

Thinking Techniques…
Jootsing – how to generate ideas that are truly ‘outside the box’
By René de Ruijter
In Business Creativity, Thinking Techniques
Posted June 2, 2021

Jootsing – how to generate ideas that are truly ‘outside the box’

Jootsing is a clever way of finding out of the box solutions by first studying the system in which you operate.

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The Bad Idea Brainstorm – use the worst possible idea to loosen up timid participants
By René de Ruijter
In Brainstorming, Thinking Techniques
Posted March 30, 2021

The Bad Idea Brainstorm – use the worst possible idea to loosen up timid participants

A Bad Idea Brainstorm will loosen up even the timidest of participants. List the worst possible ideas to find surprisingly useful insights.

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Kill the company – uncover vulnerabilities and turn them into opportunities
By René de Ruijter
In Business Creativity, Innovation, Thinking Techniques
Posted March 16, 2021

Kill the company – uncover vulnerabilities and turn them into opportunities

Kill the Company: destroy your own organisation so you uncover weaknesses and opportunities to strengthen it.

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How to get original ideas: do the opposite
By Jeroen de Ruijter
In Thinking Techniques
Posted November 3, 2020

How to get original ideas: do the opposite

Wondering how to get original ideas? It's easy: simply do the opposite of what seems logical in your situation.

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What would McDonald’s do?
By Jeroen de Ruijter
In Business Creativity, Problem solving, Thinking Techniques
Posted October 6, 2020

What would McDonald’s do?

If you try to solve a problem, it helps to change your perspective. For instance: imagine how a vastly different organisation might approach your challenge.

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From problem to opportunity – Part 3: go along with your adversary
By Jeroen de Ruijter
In Business Creativity, Problem solving, Thinking Techniques
Posted September 8, 2020

From problem to opportunity – Part 3: go along with your adversary

Sometimes it's more effective to go along with your adversary. Be like a martial arts master and use your opponent's force to get where you want to go.

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From problem to opportunity – Part 1: the CIA model
By Jeroen de Ruijter
In Focus, Thinking Techniques, Tools
Posted August 11, 2020

From problem to opportunity – Part 1: the CIA model

Don't focus your attention on things out of your control. Rather, focus on the areas you can actually change. A great tool for this is the CIA model.

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How to Innovate – part three: the Subtraction technique
By Jeroen de Ruijter
In Innovation, New Product Development, Thinking Techniques
Posted July 28, 2020

How to Innovate – part three: the Subtraction technique

The Subtraction technique is a powerful thinking technique to generate new ideas for innovative products and services.

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How to innovate – part two: the Dependency technique
By Jeroen de Ruijter
In New Product Development, Thinking Techniques
Posted July 14, 2020

How to innovate – part two: the Dependency technique

The Dependency technique: Come up with new product-ideas by creatively linking characteristics.

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How to innovate – part one: combine tasks
By Jeroen de Ruijter
In Innovation, New Product Development, Thinking Techniques
Posted June 30, 2020

How to innovate – part one: combine tasks

Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, you can simply combine tasks & look for opportunities.

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