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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • English

Innovation

Innovation…
From creative ideas to tangible results
By Jeroen de Ruijter
In Innovation, Presentation
Posted April 10, 2019

From creative ideas to tangible results

Mere creative ideas are not sufficient to realise change. To keep all stakeholders on board and ensure implementation, you'll need to turn those ideas into something tangible.

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The evolution of ideas. Why innovation is a gradual process sped up by competition and misfortune
By René de Ruijter
In Innovation
Posted March 12, 2019

The evolution of ideas. Why innovation is a gradual process sped up by competition and misfortune

Innovation is like evolution. Ineffective processes and products with an unpleasant user experience tend to be replaced by generations of ‘better’ processes and products.

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Appreciative Inquiry: a simple way to discover effective solutions
By Jeroen de Ruijter
In Business Creativity, Innovation
Posted January 29, 2019

Appreciative Inquiry: a simple way to discover effective solutions

Sometimes focussing on the positive is just more fruitful. One way to do this systematically, is Appreciative Inquiry.

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The Mechanical Turk – an illusion to prototype your idea before you pour money into it
By René de Ruijter
In Innovation, New Product Development
Posted December 18, 2018

The Mechanical Turk – an illusion to prototype your idea before you pour money into it

The Mechanical Turk, or Wizard of Oz, is a type of prototype that allows you to test something before you’ve actually built it. It's an illusion that can save you lots of time and money.

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Ten ways to prototype your ideas
By Jeroen de Ruijter
In Innovation, New Product Development
Posted December 4, 2018

Ten ways to prototype your ideas

Prototyping is all about building something tangible as fast and as cheap as possible. There are several ways to build a prototype.

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The solitary genius doesn’t exist …and that’s a good thing
By René de Ruijter
In Innovation
Posted November 20, 2018

The solitary genius doesn’t exist …and that’s a good thing

Of all the myths that surround creativity and innovation, the myth of the ‘solitary genius’ is one of the most persistent ones.

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How broad knowledge leads to innovation
By René de Ruijter
In Innovation
Posted July 31, 2018

How broad knowledge leads to innovation

If it’s innovation you’re after, you must be able to make new connections. Therefore, it's paramount to expose yourself to many different ideas.

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Want to innovate? Be clear about what you mean.
By René de Ruijter
In Innovation
Posted April 24, 2018

Want to innovate? Be clear about what you mean.

If there is not a shared definition of innovation in the organization, how can you honestly expect people to ‘innovate’?

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Embrace obstacles
By René de Ruijter
In Innovation, Problem solving
Posted April 10, 2018

Embrace obstacles

Obstacles and setbacks are annoying. But they can lead to great things. Obstacles force us to be creative and can easily be used to our advantage.

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4 Ways to prototype your ideas
By Jeroen de Ruijter
In Innovation, New Product Development
Posted March 27, 2018

4 Ways to prototype your ideas

What kind of prototype you should build, depends on what you want to achieve. There are basically four reasons to build a prototype.

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