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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • English

Innovation

Innovation…
Expertly communicate your solution: use visuals
By René de Ruijter
In Innovation, Presentation
Posted January 11, 2022

Expertly communicate your solution: use visuals

Visualising is essential in each phase of the innovation process. If you want to properly communicate a solution, you'd better use visuals.

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Make good use of your organisation’s talent: how trainees can drive innovation
By René de Ruijter
In Business Creativity, Innovation
Posted June 16, 2021

Make good use of your organisation’s talent: how trainees can drive innovation

Trainees are in a great position to drive innovation. But this won't happen automatically. You'll have to facilitate this process.

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Kill the company – uncover vulnerabilities and turn them into opportunities
By René de Ruijter
In Business Creativity, Innovation, Thinking Techniques
Posted March 16, 2021

Kill the company – uncover vulnerabilities and turn them into opportunities

Kill the Company: destroy your own organisation so you uncover weaknesses and opportunities to strengthen it.

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The Mom Test – how to uncover useful insights
By René de Ruijter
In Business Creativity, Innovation, New Product Development
Posted February 2, 2021

The Mom Test – how to uncover useful insights

The Mom Test offers some practical rules to have better conversations and uncover valuable insights to improve your idea.

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Social innovation examples – how creativity can solve any problem
By René de Ruijter
In Business Creativity, Innovation, Problem solving
Posted December 1, 2020

Social innovation examples – how creativity can solve any problem

Let's look at some social innovation examples and what we can learn from these wonderfully creative solutions.

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Solving problems by identifying similar situations
By Jeroen de Ruijter
In Innovation, Problem solving
Posted November 17, 2020

Solving problems by identifying similar situations

Solving problems often means looking for inspiration in other areas. Many innovative solutions are inspired by solutions from elsewhere.

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Use contradictions to innovate – you might find aliens
By René de Ruijter
In Business Creativity, Innovation, Problem solving
Posted September 22, 2020

Use contradictions to innovate – you might find aliens

Every contradiction is an opportunity to find creative solutions. Use contradictions to innovate and you might find beautiful win-win situations.

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How to Innovate – part three: the Subtraction technique
By Jeroen de Ruijter
In Innovation, New Product Development, Thinking Techniques
Posted July 28, 2020

How to Innovate – part three: the Subtraction technique

The Subtraction technique is a powerful thinking technique to generate new ideas for innovative products and services.

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How to innovate – part one: combine tasks
By Jeroen de Ruijter
In Innovation, New Product Development, Thinking Techniques
Posted June 30, 2020

How to innovate – part one: combine tasks

Usually, you want a well-defined problem before you start generating ideas. Sometimes, however, you can simply combine tasks & look for opportunities.

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Using Tiny Habits to change behaviour
By René de Ruijter
In Business Creativity, Innovation, Nudging, Problem solving
Posted June 16, 2020

Using Tiny Habits to change behaviour

When it comes to problem-solving, you will often have to influence people’s behaviour. One particularly powerful way to do this is by using Tiny Habits.

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