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The magic of getting ideas The magic of getting ideas
  • About
  • Services
    • Creative problem-solving
    • Innovation Course
    • (Online) Training courses
    • Incompany Workshops
    • Innovation Coach
    • Brainstorm Software
  • Downloads
  • Articles
  • Contact
  • Dutch
  • English

Business Creativity

Business Creativity…
How to boost your creativity with a well-deserved holiday
By Willemijn van den Broek
In Business Creativity
Posted July 27, 2021

How to boost your creativity with a well-deserved holiday

A holiday can boost your creativity. A well-chosen holiday can make you more open-minded and can help you solve problems.

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Make good use of your organisation’s talent: how trainees can drive innovation
By René de Ruijter
In Business Creativity, Innovation
Posted June 16, 2021

Make good use of your organisation’s talent: how trainees can drive innovation

Trainees are in a great position to drive innovation. But this won't happen automatically. You'll have to facilitate this process.

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Jootsing – how to generate ideas that are truly ‘outside the box’
By René de Ruijter
In Business Creativity, Thinking Techniques
Posted June 2, 2021

Jootsing – how to generate ideas that are truly ‘outside the box’

Jootsing is a clever way of finding out of the box solutions by first studying the system in which you operate.

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Kill the company – uncover vulnerabilities and turn them into opportunities
By René de Ruijter
In Business Creativity, Innovation, Thinking Techniques
Posted March 16, 2021

Kill the company – uncover vulnerabilities and turn them into opportunities

Kill the Company: destroy your own organisation so you uncover weaknesses and opportunities to strengthen it.

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The Mom Test – how to uncover useful insights
By René de Ruijter
In Business Creativity, Innovation, New Product Development
Posted February 2, 2021

The Mom Test – how to uncover useful insights

The Mom Test offers some practical rules to have better conversations and uncover valuable insights to improve your idea.

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Our most popular articles on creative problemsolving in 2020
By René de Ruijter
In Business Creativity
Posted January 5, 2021

Our most popular articles on creative problemsolving in 2020

The past twelve months we’ve published another 26 articles. These were our five most popular articles on creative problem-solving in 2020:

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5 great podcasts for innovators
By René de Ruijter
In Business Creativity, Preparation
Posted December 15, 2020

5 great podcasts for innovators

Innovators are curious and are always looking for new facts and insights. Here are 5 great podcasts for innovators.

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Social innovation examples – how creativity can solve any problem
By René de Ruijter
In Business Creativity, Innovation, Problem solving
Posted December 1, 2020

Social innovation examples – how creativity can solve any problem

Let's look at some social innovation examples and what we can learn from these wonderfully creative solutions.

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What would McDonald’s do?
By Jeroen de Ruijter
In Business Creativity, Problem solving, Thinking Techniques
Posted October 6, 2020

What would McDonald’s do?

If you try to solve a problem, it helps to change your perspective. For instance: imagine how a vastly different organisation might approach your challenge.

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Use contradictions to innovate – you might find aliens
By René de Ruijter
In Business Creativity, Innovation, Problem solving
Posted September 22, 2020

Use contradictions to innovate – you might find aliens

Every contradiction is an opportunity to find creative solutions. Use contradictions to innovate and you might find beautiful win-win situations.

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